Pitching CATCH'_' IT

CATCH'_'IT

Free to Forget

http://catchit.launchrock.com/ 

• Problem

Because today the world turns faster and faster, it is very easy to forget or misplace valuable everyday items especially at home. So on your way to work, you might not have noticed that you did forget something. Basically, your keys, your wallet, your tablet as well as your phone or laptop are your weapons to survive the day. Wouldn't you be so happy if tomorrow you could never forget anything anymore ? 

• Solution

 

We believe in our SMART HOME TAG technology that can remind you that you forgot something when you leave home. It will clearly state the nature of the forgotten item aloud. Our solution which can be adapted almost everywhere will brighten your life, in addition to save you time and most importantly save your day !!!! 

• Execution

 

Starting with the evaluation of people's interest for this project, we have set up a page on Launchrock (see online link below). We are developping a technology composed of a Think Box filled with electronical sensors and a set of RFID tags that you can stick anywhere you need.

The Think Box is a casing, to be fixed next to your doorstep, which will trigger a sound signal in case you leave without the tagged items. in case you pass your doorstep without any tagged item, the Think Box will ask you "Didn't you forget anything". It will be based on Arduino, a basic electrical system on a chip.

The RFID tag is a passive electronic system which doesn't require electric supply. So it is energy Free !!!!
They are activated through a RFID transceiver, our Think Box, which will detect the objects you forgot and say it out loud.

The RFID tags will go unnoticed on you personal items since they are small, flat, highly customizable and above all can be stick anywhere !

At any time, the list of items you must not forget is easy to select through an user-friendly app. It will be available on iPhones, Android and Windows devices as well as on personal computers with Windows or Mac OS.

 

• Call to Action  

Please, have a look on our project on Launchrock and support us in raising funds to help us solved your daily nightmares !     With our solution you will be free to forget.

Do not hesitate to contact us by e-mail if you'd like to get more information or if you are interested in our services, we will gladly send you our brochure. 

! TRY US !

  
catch.it.freetoforget@gmail.com

 

•   Market research

There are many questions, complains of people forgotting their key, or wallet on yahoo answers. Specially when it happened before going to the restaurant, terrible if it's for a date :

Do you ever forget your keys or cell phone at home?

If you took a girl out to dinner and realized that you forgot ur wallet @ home what would you do?

Driving 50 miles without a license?

Also on Quora, people are wondering if the RFID tag used in industry might be used fo find their personel items : 

How can I locate items from a phone RFID

How do I become more organised 

A rough proposal of RFID tagging system : What-products-and-services-do-you-wish-were-invented

 catch.it.freetoforget@gmail.com
 http://catchit.launchrock.com/

CatchIt Slide Show

CatchIt Slide Show from MichelPfeffer

Return Of Experience

Thanks to fruitful discussions with numerous people whether they were interested or not by our innovative technology, our initial idea has naturally evolved :

Based on our recent sessions of brainstorming, we clearly re-defined the objectives of our project and prioritize what we want our system to do. At first, we wanted to implement a geo-localization system to find the misplaced objects but we decided to drop this idea and to keep the project more simple but evidently more doable. The inner concept of geo-localization coul not work with only RFID technology. 

We read some scientific articles, and we acknowledged that even if we are abble to increase the frequency of RFID tags, the actual smartphone technology does not allow to detect those frequencies. So we thought about a solution but our system kept being more and more difficult to set up. Since smartphones can use wi-fi or bluetooth, if we want to use these technologies, that implies our tags must then function with their own batteries and then they'll lose a paramount advantages  : the size.

The marketing researchs we did on online forums such as Quora or Yahoo Answers were very positive and validated the potential of our project. There is a real need for that kind of technology because a very large number of people suffer from this kind of glitches.

We also conducted a survey among people around us (relatives, friends, social media, strangers on the streets) and the results are rather conclusive and really gave the team a boost to take the project to the next level !

Here are the results :

Even if we are not abble to go through the prototyping process, we were still glad to work on this project and it was an enlightening experience.

CATCH'_'IT: Revenue value

 

Quick History of PSA Peugeot Citroën Group

Jean-Frederic & Jean II Peugeot created a company called Peugeot in 1810. Under Napoleon, the firm was in charge of supplying uniforms for the Grand Army (cotton processing).
Then, in 1840, the company evolved and moved to a different business area : the steel industry. Their key products at that time were handsaw blades, coffee mills or umbrella ribs, and had a major positive impact on the french customer base.

Armand and Eugene Peugeot, two distant cousins but involved in the company dissented from the steel business and created the "Société des Automobiles Peugeot" in 1846 and started producing bicyles. They soon realized the great potential of automotive vehicles and decided to build cars. In 1891, the first cars branded Peugeot were designed and marketed.

From that point, the firm quickly became a major actor in automotive construction to reach a very top-player role. In 1974, the takeover of Citroën from Michelin consolidates its status as the second automotive european leader and the multi-national corporation PSA as we know it was born. Peugeot also redeemed the brand Chrysler Europe in 1978.

Today, PSA it's 3 M of sold cars in 2013 in which 58 % are sold outside Europe. The turnover in 2013 is estimated at 54 billion euros, almost 200.000 employees harbored in 160 countries all over the world.
.